Last fall, we were approached by Wellness in the Schools, a charity that is very dear to our hearts, to produce one of their “10 for 10 Benefits” to celebrate 10 years of wellness programs in public schools. Their vision was clear – they wanted to bring a taste of the Hudson Valley to the Lower East Side and were seeking a partner to help them execute the 2-day event. And no venue was a better fit than the Old Bowery Station which provided a gallery space and kitchen.
The first night was to be a plated Salon Dinner highlighting the ingredients of Millerton, NY surrounded by the commissioned work of Eleventh Street Arts that depicted the pastoral landscape of the Hudson Valley. Excited by the opportunity to work with Millerton purveyors such as Harney & Sons Fine Teas, McEnroe Organic Farm, Irving Farm Coffee Roasters, and Harpersfield Cheese, the Epicurean Events culinary team went to work on a 5-course dinner menu. Each course was represented by an Epicurean Group chef:
COCKTAILS & HORS D’OEUVRES
Roasted Beets, Heirloom Tomatoes, Whipped Ricotta & Red Sorrel
Erin Shambura, L’Artusi
Brisket on Garlic-Rubbed Bruschetta, Fried Egg, Fried Leeks & Parmesan
Jubilee Ihorn, Epicurean Events
Orecchiette, Braised Short Rib & Radicchio with Lemon Zest & Parsley
Andrew Whitney, dell’anima
Roasted Chicken, Braised Greens, Autumn Squash
Henry Reed, L’Apicio
Bittersweet Chocolate Crostata, Poached Pears, Candied Hazelnuts,
Creme Fraiche Mousse
Sarah Ewald, Epicurean Group
Throughout the night, we guided 60 guests through the culinary experience of Millerton’s agricultural offerings alongside wine pairings presented by Epicurean Group’s beverage team.
The second day, our team was tasked with completely transforming the Old Bowery Station from a seated dinner to a country retail store that showcased the goods and produce of Millerton, NY. No rookie to quick turnarounds and pop-up retail stands, we replaced the communal tables and seating with baskets and crates full of fresh produce in a single night.
Early the following morning, neighbors and passersby began to stop in and taste farm fresh cheeses, pick up a bouquet of flowers or grab a morning coffee or tea. A wide selection of pastries & sandwiches crafted in-house by our culinary team were sold from the counter to go. Our hand-selected inventory included:
potted floral arrangements from KAMILLA’S FLORAL DESIGN
fresh farm produce & meats from McENROE’S ORGANIC FARM
fresh farm produce & flowers from SOL FLOWER FARM
handmade jewelry from META44
sustainably-sourced artisan coffee from IRVING FARM COFFEE ROASTERS
seasonal tea blends from HARNEY & SONS FINE TEAS
tea-infused cheeses from HARPERSFIELD CHEESE
artisanal salumi, bacon & sausage from JACUTERIE
A portion of both days’ proceeds went directly to Wellness in the Schools to fund wellness programs in over 30,000 public schools across New York City, Kentucky, and Florida that inspire healthy eating, environmental awareness and fitness as a way of life. Working with quality ingredients and for such a great cause was a dream event, and one we’d be proud to put together again.
If you are looking to put together a carefully curated pop-up or concession stand, give us a call – 646.517.1109. We have worked with Governor’s Ball, Electric Zoo, JBF Live, Friends of Hudson River Park, among others to offer their crowds quality concession goods. We’d love to create something fun and fresh for you too!